THE EXPERTISE
Parour, the Requirement of Expertise.
Lovers of smells know this: the earth has no boundaries when it is a case of searching for the best of nature. For more than sixty years, the MAISON PAROUR, whose success is based for the most part on its family values, and on transmission of the latter, cultivates a requirement which is expressed by the constant search for excellence: plants, flowers, woods, resins and spices, gathered in the five continents and going into the House fragrances are duly checked, tested and validated before being integrated into the formulae.
No risky origins, no purchases of materials the sourcing of which has not been strictly established: the regions where the ingredients originate from, which are weighed, handled and assembled by perfumers, are all recognised for their excellence. And well before their packaging and shipping to the laboratories, their planting, growth and harvest then of course their extraction and distillation are at the centre of the company’s concerns: since its creation, Parour makes this quality requirement imperative, with no limitations or concessions.
But the House’s vocation is not limited to this quest for the finest and most effective raw materials: devising olfactory designs, expressing the immaterial and furtive aesthetic of these emanations, managing the mixtures and dominating the proportions representing the main duties that the enterprise concentrates on.
Since its creation, Parour has not ceased to permanently reinvent, so as to propose to its clients ranges as varied as they are endowed with personalities. From composition of the formula to its maturation going through numerous tests to achieve near-perfection, the ambition of the perfumers of the House is expressed in a desire to marry elegance with inspiration.
Following the example of the great couturiers and the tradition of famous "custom-made" items, Parour knows better than anyone how to "dress" its perfumes, from the initial line of their formulas until packaging into bottles and cases, by relying on this unique mixture of craftsmanship and reactivity which is its strength. On top of everything, sound values, carriers of emotions, do not exclude the boldness of the combination of materials, and trends are set rather than followed.
A distinctively French company, Parour creates fragrances that seek to convey an array of highly complex and subtle emotions to wearers that closely reflect their deepest and most intimate inner feelings.
